You are viewing a preview of this job. Log in or register to view more details about this job.

Wilson Center for Social Entrepreneurship: Hudson River Park Friends - Digital Media & Marketing Intern

Organization Name: Hudson River Park Friends
Intern Role/Title: Digital Media and Marketing Internship Organization
Website: Hudsonriverpark.org/about-us/hudson-river-park-friends
Address: 353 West St., Pier 40, 2nd Floor NY, NY 10014
On-site/ Hybrid/ Remote Format: Hybrid (remote work with in-Park opportunities)
Length of Internship: 35hrs/week for 8 weeks (280 hours total)
Compensation: $19.00/hour - total of $5,320.00

About the Organization: Hudson River Park Friends is an independent nonprofit 501(c)(3) organization dedicated to the completion, care, and enhancement of Hudson River Park on Manhattan's west side between Chambers St. and W 59th St., and is the designated fundraising and advocacy partner for Hudson River Park.

Hudson River Park is 4+ miles of parkland, piers and bike and pedestrian paths encompassing 150 acres of land and piers and 400 acres of NYS designated marine sanctuary. Friends creates opportunities for private contributions to Park gardens and landscapes, environmental and sustainability programs, STEM-based public education, volunteerism, and community participation in the Park's operations and growth.

Friends helps to guarantee the Park's future as a world-class public amenity for generations of New Yorkers and visitors from around the world. With the final 20% of Hudson River Park now in design and construction, the recent openings of Pier 26, Little Island and Pier 76, and more growth on the horizon, now is an exciting time to be a part of Hudson River Park and Friends.

Position Overview: The Digital Media and Marketing Intern supports Hudson River Park's Communications & Marketing teams. The intern plays an active role in digital efforts on social media, web and other digital platforms as this team engages the public on the importance of the Park in the community and its many offerings and activities. The intern will take part in every stage of content development: contributing to brainstorms, developing engaging digital storytelling (through video and potentially audio, depending on the skillset of the intern) for the Park's digital platforms, tracking analytics, and monitoring trends.

This internship offers ample opportunity to make a creative impact, take part in strategic conversations and build digital media, marketing and communications skills while enjoying a unique inside view into the operations of a key NYC public space.

Responsibilities include but are not limited to:
Digital Content Development
•Work with Communications & Marketing team to develop, write copy for and execute Social Media campaigns across platforms (Facebook, Twitter, Instagram, LinkedIn)
•Enhance the Park's digital storytelling by developing video assets for digital channels
•Participate in brainstorming sessions to share ideas, define strategy, and be instrumental in bringing them to life
•Depending on candidate skill set, the intern may also build audio assets
•Depending on candidate skill set, undertake keyword research to inform SEO strategy and paid search campaigns

Analytics and Strategy
•Track email marketing analytics and social media growth and engagement
•Report on growth analysis, assisting Communications & Marketing team with making strategic, data-driven decisions
•Competitor and Trend Analysis: helping our team stay current in digital media trends and monitor competitor content for new social strategies

Preferred Skills:
•Exceptional written and verbal communication skills
•Understanding of, interest in and experience working with social media platforms including Twitter, Instagram, Facebook, LinkedIn, YouTube, etc.
•Knowledge of marketing content trends
•Videography and editing skills — ability to creatively tell stories through video
•Competence in editing software (Adobe Premiere, After Effects, etc.)
•Knowledge of other Adobe Creative Suite programs a plus
•Proficiency with Google and Microsoft Office Suites
•Knowledge of Mailchimp, Hootsuite, and CMS experience a plus
•Experience developing audio content a plus
•Professional experience with social media platforms and engaging online communities a plus

The Ideal Candidate Is:
•Passionate about digital storytelling
•Interested in growing digital marketing and communications skills
•Highly organized, creative, detail oriented and proactive
•Someone who enjoys the collaborative aspect of being part of a creative team
•Interested in the nonprofit space, particularly in urban public spaces and/or environmental initiatives